SEO is a forever changing story with Google’s algorithm changing up to 500-600 times a year, according to Moz. SEO – also known as Search Engine Optimization – is something that’s been around the internet ever since the first site was published in 1991.
However, it was in 1997 that SEO really took its toll on the industry and started to be a massive factor on how sites, pages and post rank in Google.
Ever since, multiple jobs and agencies have been founded based on the purpose of SEO, which shows the massive impact that has. In fact, I actually work for a digital marketing company myself.
This article will focus on SEO for beginners and how to use it to rank your blog posts and get more online traffic to your website.
Whether you a run blog for your local football team or you’ve started a website for your new online business, this post will allow you to learn and implement strategies to target the right audience you’re seeking. Content is king for reader engagement, trust and credibility. If you combine these techniques with your talented writer, you’re going to be on to a winner!
What Is SEO?
SEO is basically a modern digital way of marketing your products or services. By ranking higher on Google search for ”keywords” you’re able to bring more online traffic to your website and increase your chances of a sales, enquiry or your business objective. For example, if you rank well on page 1 of Google for ”Restaurant in Manchester” as opposed to page 10 for the same keyword, you’re going to get a whole lot more business for sure.
But how do we do implement SEO? There are many ways that I will show you in this article. Here are my top 4 tips for on-page SEO…
1.) 100% Unique Content
Whatever you do when you are writing a new post to engage with readers, don’t copy someone else’s work and make sure it’s 100% unique. Of course, you can have a look at a few examples and make it into your own unique article and I’d recommend you do this.
By getting 2-3 of the best-ranked articles on your topics, you can combine ideas and research and then write that in your own style. This is perfectly fine. What you can’t do, though, is copy and paste.
Google will crawl your site and notice that it’s duplicate content. You then risk your post not ranking or even worse, your website being taken down in some cases. By sticking to your own style of writing and creating your own footprint, readers will be able to engage with you more this way.
It’s much better to be yourself and sound like people to people, that sounding like a robot. The best way to stick to this genuine tone of writing whilst meeting criteria for SEO is to just be yourself and share your knowledge.
Tip to remember: Get ideas and gather research but stay 100% unique in your writing. This way, Google’s artificial intelligence will learn to trust your site and see it as a unique pathway to helping your readers. Therefore, your rankings will be a lot better.
2.) SEO Yoast Plugin
The All-in-One SEO Yoast plugin is a great plugin that you can install completely free of charge on your WordPress site. Complying with Google requirements to rank your content, it allows you to optimize every individual blog post to better rank for the unique content and keywords you’re targeting. Here’s a list of everything it lets you do:
Optimize for Meta Tags – The description part of a post that comes below your title-tag is a critical ranking factor. It clearly indicates to Google’s algorithm that it’s trusted and reliable content.
Optimize for Alt Tags – These can be found within the pictures. The keyword you’re optimising for can be placed in an ‘alt tag’ of every Individual picture to improve your ranking.
Optimize for Title Tags – This is the title of your post. Optimising and including your keyword in the title tag is one of the most important steps. However, make sure it looks unique and naturally written. As Google’s algorithm gets ever more intelligent, their AI can crawl your site and identify if you are trying to cheat the system or ‘bend the rules’.
3.) Internal Linking
Internal linking is extremely useful if you want to improve your on-page SEO and bounce rate. People and website users often think that only backlinks count for increasing traffic and relevance. However, using internal links and directing your readers to other relevant pages that may help them is significantly important.
By internal linking, it also makes the job of Google’s algorithm much easier to crawl for relevancy. There are various methods to do this. For example, this blog is about on-page SEO methods. I could link this article to another relevant blog post that I have done such as ‘5 best SEO off-page tactics’. This makes the user experience run much more smoothly while your pages get ranked much quicker. It’s a winner!
4.) Body Tags (H1, H2, H3, H4)
It’s essential when you are writing your articles to make sure you break up your paragraphs into smaller sections and not have a constant string of mass sentences. Not only does this style of content allow your reader to read your article with a consistent flow but you can use the body tags to optimise for keywords.
For example, H1’s are generally for your main page title at the start of your article and then each sub-title coming off that is generally used as an H2 or H3 body tag. Google uses the body tags in your writing as a tool to analyse what keywords you’re putting high on your priority list.
So, for example, if you have a main keyword then that should go in your H1. Whereas, if you have two or three secondary keywords, these should go in your H2 or H3 tags.
Of course, there are many more strategies to on-page SEO. However, these are great to get you started as a beginner or even as an intermediate. If you have any questions at all don’t hesitate to comment below or contact me via email. I’m happy to help!